Ana Babic Rosario, PhD | University of Denver
Ana Babic Rosario, PhD is Piccinati Associate Professor of Marketing at the Daniels College of Business, University of Denver.
Her research centers on technology-enabled consumption and communication, such as electronic word of mouth, meme culture, influencer marketing, and social media, as well as consumer nostalgia and retro-marketing. It has been published in top-tier marketing journals, such as the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing. She regularly presents at leading marketing conferences, including Association for Consumer Research (ACR), INFORMS Marketing Science, and Consumer Culture Theory (CCT) Conference. Ana serves on the Editorial Review Boards for the Journal of the Academy of Marketing Science, Journal of Business Research, and Responsible Research in Business and Management (RRBM) Honor Roll Program and is an ad-hoc reviewer for other marketing journals, including the Journal of Marketing, Journal of Consumer Research, and Journal of Interactive Marketing. Among other courses, she has taught Marketing Research & Analytics, Foundations of Digital Marketing, Social Media Marketing, and Introduction to Marketing.
Ana completed her PhD in 2016 at HEC Paris, France. She also holds a BA and MBA in Marketing from the Zagreb School of Economics and Management, Croatia. In Fall 2023, she was a visiting professor at the University of Oxford.